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Designed by Walley
Over the last 15 years, 23AD has become the choice for many creative directors and producers.
The right audio branding can make an enormous difference to the perception and success of a TV or radio station, programme, commercial or website. We believe that if you can capature the essence of a brand within a single piece of audio imaging or music, your audience will immediately recognise not just the name of the brand, but what it's about and what it represents. It is this credo, combined with the use of truly cutting edge production techniques, that sets 23AD's work apart.
To date we have worked with a diverse number of international clients and agencies ranging from O2, Renault, EMAP and The Financial Times who all have unique brand values and therefore require an extremely high level of expertise from our organisation.
Audio branding is fast becoming the ultimate business marketing tool. Not only will it set you apart from your competitors but it will also identify your company with a piece of dedicated music specially composed for you, which clients will come to know you by. 23AD have produced Idents, Jingles, Ringtones, radio and TV audio branding, for a variety of clients including The Discovery Channel, O2, Sky Sports and Gillette.
Original Music Composition, Advertisements (TV & Cinema), Film Scores & Product Launches. We can provide music for any purpose, as well as music mixes and remixes. Our extensive experience means we can work with you to realise your musical needs for any project.
A mash-up in its purest form, consists of the combination (usually by digital means) of the music from one song with the acappella from another. Typically, the music and vocals belong to completely different genres. At their best, mash up songs strive for musical epiphanies that add up to considerably more than the sum of their parts.
Originally an underground movement within the creative arts world - the corporate world has now embraced this music format. Legal mash ups are hard to find, but increasingly publishers have understood the potential of clearing the rights of major international artist to be combined with local repertoires, to create a wider consumption for both artists on a given track. 23AD have been producing music and video mash ups since 1995, and examples that predate our early work are hard, if not impossible to find. We pride ourselves at 23AD at being the true experts. The reason is simple; most who attempt such mixes are only familiar with modern computer software that 'time stretches' one piece of music to match another; this technique alone more often than not provides a harsh and unlistenable result. At 23AD we combine these more modern techniques with methods that pre-date computer audio manipulation. Good old fashioned musical skills that lend themselves to creating a much better end result.
Clients who have used our skills include Publicis for Renault Scenic and Melody and Magic FM. 23AD have also produced audio visual 'mashup' installations which have been shown at the Montreal Film Festival, Sonar Barcelona, ARS Electronica and many other festivals and events worldwide.
Press quotes on previous video installation works
"An Audio-visual extravaganza. The larger-than life, time trapped actions of these assorted superstars make for compulsive, mesmerising viewing," Timeout
"Snippets from televised music footage from all areas, genres and rhythms of music in an 'audio-visual' translation. This fantastic audio-visual trickery that could put drug dealers out of business" Ministry of Sound Magazine (UK)
"A visual feast - just amazing" CEO Louis Vuitton at the FT Business of Luxury Awards, Las Vegas 2006
"Phone up Damien Hirst! Give this guy a lottery grant! We need more adventures like this" Mixmag (UK)
23AD's extensive experience in music for film and TV means that you can be confident of a high standard result. We also take a great deal of care to understand your musical needs, no matter how little or much you know about music.
Using Apple's industry standard Final Cut Studio, we can provide you with high-end and bespoke graphics for your video. This can be delivered in any file type, or authored to DVD for playback.
Staff here at 23AD have experience in TV and radio broadcasting since 1984. The equipment in our studio reflects that, and includes broadcast standard hardware, as well as state of the art video and audio software.
23AD has on-tap a library of over 20,000 items of music, sound effects and samples. We can provide you with anything you may need sonically within seconds, using a simple search.
With over 20 years experience in audio engineering for broadcast, you can be confident of our abilities for audio dubbing. Using the latest version of Digidesign Protools, we can provide multichannel audio post production. Voice-overs, music (both from library or composed to your needs), effects and complex mixes can be performed and output in any standard required.
From simple video editing, to more complex and multi-layered effects-heavy projects, we can acommodate your needs, using Final Cut Pro, Motion and other industry standard software.
Using DVD Studio Pro, we can create anything from a simple copy of your camcorder tape, to a complex multi-menu DVD. Just provide the footage and a brief!
There are so many different file standards in video (and audio) these days. We can provide finished work in any that you care to specify, as well as convert from one to another, including NTSC to PAL and vice versa.
23AD
85 North 3rd Street #5
Williamsburg
Brooklyn
New York
NY 11211
USA
Tel 1-917-375-7486
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Designed by Walley
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